Docabu started in the garden.
I’m a gardener by trade. I’ve spent my working life around plants, and I know the difference between something that grew and something that came out of a factory.
When I looked at the “natural” chews I was buying my own dog, I couldn’t pronounce half the ingredients. I was sick of the fake stuff.
Then I found coffee wood: dense branches from retired coffee trees, usually burned or dumped once the tree stops producing. No coating, no flavouring, no caffeine — just wood, cut and sanded. My dog chose it over the furniture. That was the whole business plan.
— Ryan, Founder